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About Sass & Belle

Sass & Belle was born in the heart of London and is named after the founder Richard's two daughters. The two little birds on our logo represent the girls and their playfully inquisitive nature. Sass & Belle is loved and nurtured by a fabulous team and has become a recognised and desirable brand in Europe and beyond. The products under the brand fulfil the tagline 'for the little things in life' and we set out to make our customers smile through our original and happy designs. 

First established in Covent Garden in 2009, we now have four stores within the UK and an international customer base online.

Sass & Belle is an innovative gift and homeware brand, passionate about creating exciting and original products designed to make people happy. Our promise is to provide lovable, trend-led and affordable home decor with a quirky twist. 
At Sass & Belle we endeavour to create beautiful products you may have never even known you wanted.

If you are interested in stocking Sass & Belle products, please visit our wholesale website


Quick and easy to order. No hassles and prompt delivery.

Great service. We bought the hubby and wifey mugs which arrived when expected and were packed perfectly. Would definitely use this company again as their products are fun and quirky but also good good quality.

I love Sass & Belle! Both the products and the organisation of the shop and delivery! Amazing and lovely.

If unicorns were found to exist in the world and supplied endless amounts of ice cream to everybody, that would come close to my experience with Sass & Belle.